Back to all glossary articles

Progressive web applications (PWA)

Progressive web applications (PWA) are a type of web application that can be used as a web page and mobile app on any device. PWAs are written in web technologies that can look and behave like regular web pages. They load instantly and respond quickly to user interactions. PWAs can be easily found and optimized in search engines. Also, they offer similar functionalities to native mobile apps, such as working offline and sending push notifications, and they use device hardware the same way as native apps.

Finally, they can be developed as a web page and app simultaneously, with lower costs and a shorter time-to-market.

Main features of PWAs:

  • Instant loading time
  • Available offline
  • Sending push notifications
  • Lower development costs
  • Shorter time-to-market
  • Home screen save
  • No updates required
  • SEO availability
  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

Recent posts from Piwik PRO blog