Back to all glossary articles

Raw data analysis

Raw data is unstructured and unformatted data that comes directly from a source. It can be in different formats, such as files, visual images, figures, database records or any other digital data. Raw data is unprocessed, not “trimmed”, unlike aggregated data, which is presented in a summarized format and limits your analytical capabilities.

Applying raw data for analysis lets you make more advanced and accurate evaluations. Exporting raw data from a web analytics platform allows you to utilize it in other tools and conduct further analysis.

To learn more about raw data in analytics, read our posts:

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…

  • What is first-party data and how does it benefit your marketing strategy [Updated]

    First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…

Other definitions

Recent posts from Piwik PRO blog