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Real-time data analytics

Real-time data analytics processes and analyzes data as soon as it is generated, providing instant insights and enabling immediate actions.

Real-time data analytics has various applications, including content analytics, live traffic monitoring, customer personalization, improving conversion and retention rates, and dynamic pricing strategies. By harnessing real-time data, organizations can gain a competitive edge, enhance operational efficiency, and improve user and customer experiences.

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Real-time reporting

Real-time data

Content tracking

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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