Return on investment (ROI)

Return on investment it’s an important metric for your business that tells you how much you’ve gained (positive ROI) or lost (negative ROI) compared to the amount of money invested. ROI is usually displayed as a percentage or a ratio, and you calculate it by dividing the gain/net benefits earned by the cost you paid.

Check out our tools:

More on return on investment on the Piwik PRO blog:4 steps to optimize visitor engagement with your website using the content efficiency report


  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.