Return on investment (ROI)

Return on investment it’s an important metric for your business that tells you how much you’ve gained (positive ROI) or lost (negative ROI) compared to the amount of money invested. ROI is usually displayed as a percentage or a ratio, and you calculate it by dividing the gain/net benefits earned by the cost you paid.

Check out our tools:

More on return on investment on the Piwik PRO blog:4 steps to optimize visitor engagement with your website using the content efficiency report


  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…