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Traffic analytics

Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.

This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.

All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.

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