Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.
This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.
All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.
Traffic analytics
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Why Shopify stores need privacy-compliant analytics
Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…
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Piwik PRO vs. Google Analytics for Shopify: A comparison
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
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Recent posts from Piwik PRO blog
- Why Shopify stores need privacy-compliant analytics
- Piwik PRO vs. Google Analytics for Shopify: A comparison
- Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP
- PHI and PII: How they impact HIPAA compliance and your marketing strategy
- How can healthcare organizations benefit from using a customer data platform (CDP)
- EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Norwegian DPA warns against EU-US data transfers – what it means for your website analytics