Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.
This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.
All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.
Traffic analytics
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Data centers in the UAE: Powering the region’s digital transformation
The United Arab Emirates (UAE) has become a key hub for data centers in the Middle East, driven by rapid digital transformation, progressive government initiatives, and rising demand for cloud computing and data sovereignty. As public and private organizations accelerate their digital strategies, reliable, secure, and scalable hosting solutions are essential to supporting innovation and…
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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Recent posts from Piwik PRO blog
- Data centers in the UAE: Powering the region’s digital transformation
- A review of HIPAA-compliant analytics platforms
- Piwik PRO expands global hosting options with new data center in the UAE
- HIPAA-compliant analytics in 2025: Your complete vendor comparison and selection guide
- Introducing new pricing: More analytics value and privacy compliance as you grow
- The comparison of 9 HIPAA-compliant web analytics platforms
- EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics
- Why Shopify stores need privacy-compliant analytics