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User engagement refers to the active interaction of a user with a brand. Increasing user engagement is one of the goals of online marketing and can be achieved through measures such as Content personalization , email marketing and other marketing campaigns.
User engagement can be tracked using indicators such as duration of the session, Page view s and Bounce rate .
Read more about user engagement on the Piwik PRO blog:
Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. SUMMARY Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data…
