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User engagement refers to the active interaction of a user with a brand. Increasing user engagement is one of the goals of online marketing and can be achieved through measures such as Content personalization , email marketing and other marketing campaigns.
User engagement can be tracked using indicators such as duration of the session, Page view s and Bounce rate .
Read more about user engagement on the Piwik PRO blog:
Vendors have been adjusting to the shifting landscape of privacy-oriented analytics and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are not necessarily the most compliant options for healthcare providers. The stakes have never been higher, with U.S. healthcare firms paying over $100 million in…
Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities. To meet these evolving needs, we’re excited to share some important updates about our platform. Over…
