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User engagement refers to the active interaction of a user with a brand. Increasing user engagement is one of the goals of online marketing and can be achieved through measures such as Content personalization , email marketing and other marketing campaigns.
User engagement can be tracked using indicators such as duration of the session, Page view s and Bounce rate .
Read more about user engagement on the Piwik PRO blog:
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…
