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Application programing interface (API)

An application programming interface (API) connects software platforms that otherwise couldn’t talk to each other.

The API makes the integration of various apps and programs easier, as well. It lets programmers use already existing applications to combine with their own, such as web browsers.

APIs allow any software to source relevant data from Piwik PRO Analytics Suite and send information to PPAS back again. For example: reporting dashboards, BI software, data warehouses and, Google Ads.

More about Piwik PRO reporting API in our help center:

More on APIs in the Piwik PRO blog:

  • Piwik PRO vs. Google Analytics for Shopify: A comparison

    If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…

  • Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP

    We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…

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