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Application programing interface (API)

An application programming interface (API) connects software platforms that otherwise couldn’t talk to each other.

The API makes the integration of various apps and programs easier, as well. It lets programmers use already existing applications to combine with their own, such as web browsers.

APIs allow any software to source relevant data from Piwik PRO Analytics Suite and send information to PPAS back again. For example: reporting dashboards, BI software, data warehouses and, Google Ads.

More about Piwik PRO reporting API in our help center:

More on APIs in the Piwik PRO blog:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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