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Marketing automation

Marketing automation refers to different technologies and pieces of software that marketers use to speed up and automate their tasks, e.g.:

Your marketing automation software should be able to help you with :

  • Recognizing the user behavior
  • Lead nurturing for helping the users to become clients
  • Lead scoring for profiling purposes
  • Social media activity automation

The most popular examples of marketing automation tools on the market are HubSpot, Marketo or Mautic.

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  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

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Other definitions

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