Marketing automation refers to different technologies and pieces of software that marketers use to speed up and automate their tasks, e.g.:
- retention campaigns
- acquisition campaigns
- Landing page
- lead generation
- email marketing
Your marketing automation software should be able to help you with :
- Recognizing the user behavior
- Lead nurturing for helping the users to become clients
- Lead scoring for profiling purposes
- Social media activity automation
The most popular examples of marketing automation tools on the market are HubSpot, Marketo or Mautic.
