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Marketing automation

Marketing automation refers to different technologies and pieces of software that marketers use to speed up and automate their tasks, e.g.:

Your marketing automation software should be able to help you with :

  • Recognizing the user behavior
  • Lead nurturing for helping the users to become clients
  • Lead scoring for profiling purposes
  • Social media activity automation

The most popular examples of marketing automation tools on the market are HubSpot, Marketo or Mautic.

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    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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