Marketing automation

Marketing automation refers to different technologies and pieces of software that marketers use to speed up and automate their tasks, e.g.:

Your marketing automation software should be able to help you with :

The most popular examples of marketing automation tools on the market are HubSpot, Marketo or Mautic.

March 9, 2026

Privacy by design in practice: How “just enough” data beats “just in case” collection

While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.
February 22, 2026

4 ways to make your analytics HIPAA-compliant: Implementation guide

Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.