Protected Health Information (PHI)

What is protected health information (PHI)?

PHI stands for protected health information. The HIPAA Privacy Rule provides federal protections for personal health information held by covered entities and gives patients various rights concerning that information.

PHI and electronically protected health information (ePHI) mean any identifiable data about the patient, including:

  • Name
  • Address
  • Date of birth
  • Social security number
  • Device identifiers
  • Email addresses
  • Biometrics
  • Lab or imaging results
  • Medical history
  • Payment information

PHI is a subset of personally identifiable information (PII) that refers explicitly to information processed by HIPAA-covered entities. When health information is combined with a personal identifier, the data becomes PHI.

The requirements for processing PHI help protect patient privacy and allow making care coordination easier. The HIPAA Privacy Rule ensures that PHI is shared and used only with patient permission or for care coordination between covered entities. Identifiable health information is not considered PHI unless that organization is a HIPAA-covered entity.

Learn more about HIPAA-compliant analytics and marketing:


  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…