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Sessions

A session is a visit to your website or app from a single visitor. It consists of events like page views, downloads, outlinks, custom events, goal conversions, ecommerce conversions, and so on. A single user can open multiple sessions, which can occur on the same day or over several days, weeks, or months. Once one session ends, a new session can start.

There are a few scenarios that lead to the splitting of one session:

  • Time-based expiration, which happens after 30 minutes of inactivity.
  • Campaign change, which occurs when a user arrives through one campaign, leaves, and then returns through a different one.

You can read more about sessions in this article from our help center: What is a session and how is it counted?

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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