Segmentation

Segmentation is a method of dividing your analytics data into more manageable chunks according to your criteria. You can create a segment, a data subset, of visitors who share certain traits or behaviors.

You can group visitors based on, for example:

  • Localization (country, city etc)
  • Technology (device, browser etc)
  • Website/App activity, like:
    • Specific pages visited
    • Specific forms filled out
  • Referral (user comes via search engine, website etc)

That allows you to generate reports for selected visitors according to custom criteria.

More about Segmentation and Segments on Piwik PRO Help Center:

Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

How To Build a Segmented Funnel You Can Be Proud Of

How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

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