Single Customer View (SCV)
A Single Customer View (some people refer to it as ‘360’ or ‘unified’ customer view) is a method for gathering all available data about your customers and merging it into a single record.
The user record can include:
- online and offline user data (surfing history, Conversion, etc.),
- transaction data (purchases and sales, etc.),
- personal data (names, addresses, social media, etc.)
- and more.
The data can be collected cross-channel using various methods such as device fingerprint, tracking or cookie tracking.
More about Single Customer View on Piwik PRO Blog: