Single customer view (SCV)

A single customer view (also called ‘360’ or ‘unified’ customer view) is a method for gathering all available data about your customers and merging it into a single record. This data comes from your website, mobile app, social media and your offline store.

The user record can include:

  • Online and offline user data (browsing history, Conversion),
  • Transaction data (purchases and sales)
  • Personal data (names, addresses, social media)

More about single customer view on the Piwik PRO blog:

Adobe Analytics and HIPAA

September 22, 2023

Is Adobe Analytics HIPAA-compliant?

The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]

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September 19, 2023

What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]

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Other definitions

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