Single customer view (SCV)
A single customer view (also called ‘360’ or ‘unified’ customer view) is a method for gathering all available data about your customers and merging it into a single record. This data comes from your website, mobile app, social media and your offline store.
The user record can include:
- Online and offline user data (browsing history, Conversion),
- Transaction data (purchases and sales)
- Personal data (names, addresses, social media)
More about single customer view on the Piwik PRO blog:
October 2, 2023
HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people's health. It needs to be handled with proper […]
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September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
Read moreOther definitions
- Search engine optimization (SEO)
- Sales opportunity
- Segmentation
- Sensitive data
- Server-side tracking vs. client-side tracking
- Software development kit (SDK)
- Server-side tracking with a first party collector
- Single page application (SPA)
- Server-side tagging
- Search engine results page (SERP)
- Sales-qualified lead (SQL)
- Strictly necessary cookies
- Sales conversion rate
- Sales funnel
- Sessions
- Single digital gateway (SDG)
Recent posts from Piwik PRO blog
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Is Adobe Analytics HIPAA-compliant?
- What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
- Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
- Privacy compliance in ecommerce – a comprehensive guide