Single Customer View (SCV)

A Single Customer View (some people refer to it as ‘360’ or ‘unified’ customer view) is a method for gathering all available data about your customers and merging it into a single record.

The user record can include:

  • online and offline user data (surfing history, Conversion, etc.),
  • transaction data (purchases and sales, etc.),
  • personal data (names, addresses, social media, etc.)
  • and more.

The data can be collected cross-channel using various methods such as device fingerprint, tracking or cookie tracking.

More about Single Customer View on Piwik PRO Blog:

Single Customer View (SCV): What is it and How Does it Work?

How do you build a Single Customer View platform?

The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

Read more

Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

By Karolina Lubowicka in News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

Read more