Single customer view (SCV)

A single customer view (also called ‘360’ or ‘unified’ customer view) is a method for gathering all available data about your customers and merging it into a single record. This data comes from your website, mobile app, social media and your offline store.

The user record can include:

  • Online and offline user data (browsing history, Conversion),
  • Transaction data (purchases and sales)
  • Personal data (names, addresses, social media)

More about single customer view on the Piwik PRO blog:

PHI and PII

March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]

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March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Other definitions

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