My account
Sales conversion rate is the percentage of visitors who make a purchase in your online store. It can identify the effectiveness of campaigns, tools, messaging strategies, channels, and more. This metric can be a key performance indicator (KPI) that many sales and marketing teams will use to identify the health of their strategy. The sales conversion rate is calculated by dividing the total number of sales by the total number of qualified leads multiplied by 100.
Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –…
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
