Sales conversion rate
Sales conversion rate is the percentage of visitors who make a purchase in your online store. It can identify the effectiveness of campaigns, tools, messaging strategies, channels, and more. This metric can be a key performance indicator (KPI) that many sales and marketing teams will use to identify the health of their strategy. The sales conversion rate is calculated by dividing the total number of sales by the total number of qualified leads multiplied by 100.
April 24, 2024
25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, […]
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April 22, 2024
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Key takeaways: The “cookieless” future won’t be entirely cookieless. While major browsers are transitioning away from third-party cookies in the face of user privacy and security concerns, first-party cookies remain an integral part of the web.The demise of third-party cookies will particularly impact digital advertising practices. Advertisers and marketers need to adapt to new methods […]
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- Search engine optimization (SEO)
- Sales opportunity
- Single customer view (SCV)
- Segmentation
- Sensitive data
- Server-side tracking vs. client-side tracking
- Software development kit (SDK)
- Server-side tracking with a first party collector
- Single page application (SPA)
- Server-side tagging
- Search engine results page (SERP)
- Sales-qualified lead (SQL)
- Strictly necessary cookies
- Sales funnel
- Sessions
- Single digital gateway (SDG)
Recent posts from Piwik PRO blog
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