The goal conversion rate calculates the percentage of visitors who successfully completed a specific goal on a website. This goal could involve purchasing, signing up for a newsletter, filling out a contact form, or any other desired action. The goal conversion rate is determined by dividing the number of goal completions by the total number of website visitors and multiplying by 100 to obtain a percentage. It’s a vital metric showing how well a website encourages user actions and meets business goals. Understanding its importance can significantly influence your digital marketing strategies.
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Goal conversion rate
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How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics
Duga Digital’s success story appears as part of our Partner Spotlight series. Oxford Online Pharmacy (OOP) is a family business going back three generations to 1925. Employing experienced pharmacists and healthcare professionals, OOP is committed to translating the values and heritage of the Oxfordshire-based bricks and mortar chemists, online.
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What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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