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User experience (UX)

User experience (UX) is a person’s impression, emotions and experience when they interact with a product or service. UX plays a vital role in product, web, app and software design across different industries.

Organizations that want to improve user experience first need to understand user needs, what they value but also what users want to achieve with a product or service.

In digital marketing UX includes numerous strategies and tools that design user-oriented product or service. With the right experience marketers can increase the number of purchases, sign-ups, and subscriptions.

One of the ways to improve user experience in digital marketing is using customized content. Personalized content increases the likelihood of further Conversion s and can strengthen brand loyalty.

Read more about user experience on the Piwik PRO blog:

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    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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