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Application programing interface (API)

An application programming interface (API) connects software platforms that otherwise couldn’t talk to each other.

The API makes the integration of various apps and programs easier, as well. It lets programmers use already existing applications to combine with their own, such as web browsers.

APIs allow any software to source relevant data from Piwik PRO Analytics Suite and send information to PPAS back again. For example: reporting dashboards, BI software, data warehouses and, Google Ads.

More about Piwik PRO reporting API in our help center:

More on APIs in the Piwik PRO blog:

  • Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]

    Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…

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