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Average order value (AOV) measures the average value of every order placed over a defined period. It drives key business decisions such as advertising spend, store layout, and product pricing. This metric is calculated by dividing the revenue by the number of orders.
AOV is defined by sales per order, not sales per customer. It means that although one customer may return multiple times to make a purchase, each order would be counted separately.
You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
