My account
Average order value (AOV) measures the average value of every order placed over a defined period. It drives key business decisions such as advertising spend, store layout, and product pricing. This metric is calculated by dividing the revenue by the number of orders.
AOV is defined by sales per order, not sales per customer. It means that although one customer may return multiple times to make a purchase, each order would be counted separately.
Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…
You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.
