The goal conversion rate calculates the percentage of visitors who successfully completed a specific goal on a website. This goal could involve purchasing, signing up for a newsletter, filling out a contact form, or any other desired action. The goal conversion rate is determined by dividing the number of goal completions by the total number of website visitors and multiplying by 100 to obtain a percentage. It’s a vital metric showing how well a website encourages user actions and meets business goals. Understanding its importance can significantly influence your digital marketing strategies.
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