Metrics are quantitative measurements. They are used to assess the status and efficiency of a particular process, plan or product like an advertising campaign, Landing page , etc. Metrics allow organizations to evaluate if they are meeting their goals or falling short.

Find the list of Piwik PRO metrics here. Read the article about 42 KPI ideas for your product analytics.


  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.