Metrics are quantitative measurements. They are used to assess the status and efficiency of a particular process, plan or product like an advertising campaign, Landing page , etc. Metrics allow organizations to evaluate if they are meeting their goals or falling short.

Find the list of Piwik PRO metrics here. Read the article about 42 KPI ideas for your product analytics.


  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…