Multichannel is a marketing practice that involves companies interacting with customers and prospects via multiple channels.

Means of reaching customers with multichannel marketing include email, websites, social media, SEO, mobile apps, text, in-person communication, ads, and more.

Today, customers have more options than ever regarding where and how they want to get information. A multichannel approach helps businesses increase their online presence and put products in front of as many valuable customers as possible. It combines the practices of outbound and inbound marketing with the goal of reaching customers on the channel of their choice.

Web analytics

enables companies to use customer behaviors and demographic information to determine their preferred channels and the content they engage with.


  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…