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Multichannel

Multichannel is a marketing practice that involves companies interacting with customers and prospects via multiple channels.

Means of reaching customers with multichannel marketing include email, websites, social media, SEO, mobile apps, text, in-person communication, ads, and more.

Today, customers have more options than ever regarding where and how they want to get information. A multichannel approach helps businesses increase their online presence and put products in front of as many valuable customers as possible. It combines the practices of outbound and inbound marketing with the goal of reaching customers on the channel of their choice.

Web analytics

enables companies to use customer behaviors and demographic information to determine their preferred channels and the content they engage with.

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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