Back to all glossary articles

Multichannel

Multichannel is a marketing practice that involves companies interacting with customers and prospects via multiple channels.

Means of reaching customers with multichannel marketing include email, websites, social media, SEO, mobile apps, text, in-person communication, ads, and more.

Today, customers have more options than ever regarding where and how they want to get information. A multichannel approach helps businesses increase their online presence and put products in front of as many valuable customers as possible. It combines the practices of outbound and inbound marketing with the goal of reaching customers on the channel of their choice.

Web analytics

enables companies to use customer behaviors and demographic information to determine their preferred channels and the content they engage with.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

Other definitions

Recent posts from Piwik PRO blog