Privacy by design means that privacy must be the primary principle in designing and developing software, and should be assured by the way organizations operate. It has to be taken into consideration from the beginning of every project and throughout its entire lifecycle.
The concept was initially defined by Ann Cavoukian for systems engineering and has since been widely adopted by various organizations, becoming an obligation under GDPR . According to the Regulation, you need to incorporate safeguards into data processing from the initial phases of design of processing operations, both at the technical and organizational levels.
More about privacy by design on the Piwik PRO blog:
Privacy by design
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Five things every marketer should know about web analytics in 2026
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
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First-party analytics without consent: Your Digital Omnibus compliance guide
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
Other definitions
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