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Privacy by design

Privacy by design means that privacy must be the primary principle in designing and developing software, and should be assured by the way organizations operate. It has to be taken into consideration from the beginning of every project and throughout its entire lifecycle.

The concept was initially defined by Ann Cavoukian for systems engineering and has since been widely adopted by various organizations, becoming an obligation under GDPR . According to the Regulation, you need to incorporate safeguards into data processing from the initial phases of design of processing operations, both at the technical and organizational levels.

More about privacy by design on the Piwik PRO blog:

Privacy by design under the GDPR

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

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