Back to all glossary articles

Privacy by design

Privacy by design means that privacy must be the primary principle in designing and developing software, and should be assured by the way organizations operate. It has to be taken into consideration from the beginning of every project and throughout its entire lifecycle.

The concept was initially defined by Ann Cavoukian for systems engineering and has since been widely adopted by various organizations, becoming an obligation under GDPR . According to the Regulation, you need to incorporate safeguards into data processing from the initial phases of design of processing operations, both at the technical and organizational levels.

More about privacy by design on the Piwik PRO blog:

Privacy by design under the GDPR

  • HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters

    Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…

  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

Other definitions

Recent posts from Piwik PRO blog