Privacy by design means that privacy must be the primary principle in designing and developing software, and should be assured by the way organizations operate. It has to be taken into consideration from the beginning of every project and throughout its entire lifecycle.
The concept was initially defined by Ann Cavoukian for systems engineering and has since been widely adopted by various organizations, becoming an obligation under GDPR . According to the Regulation, you need to incorporate safeguards into data processing from the initial phases of design of processing operations, both at the technical and organizational levels.
More about privacy by design on the Piwik PRO blog:
Privacy by design
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What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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What is first-party data and how does it benefit your marketing strategy [Updated]
First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…
Other definitions
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