Back to all glossary articles

Redirection

Redirection is a process that takes visitors from one URL to another (page or file). Its purpose is generally to straighten out your website and get rid of dead ends. Most users won’t notice that they have been redirected. Redirect is crucial for good visitor experience because without them your visitors will bump into 404 pages (aka page not found).

There are a couple of HTTP statuses regarding redirection:

  • 301 Moved permanently – This mostly used response code means that the URI of the requested resource has been changed permanently.
  • 302 Found – This response code means that the URI of the requested resource has been changed temporarily.

And another:

  • 303 See Other
  • 304 Not Modified
  • 305 Use Proxy
  • 306 unused
  • 307 Temporary Redirect
  • 308 Permanent Redirect

Redirection is commonly used for Search engine optimization (SEO) .

To learn more about improving user experience, read our article 10 things to consider for improving user experience with web analytics

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.

Other definitions

Recent posts from Piwik PRO blog