Referral / referrer

Referrals in web analytics are sites that bring people to your site via a certain link. A referrer report gives you information on where your visitors come from and what your traffic sources are.

We can divide referrers into four groups:

  • Direct entry – all visits created by direct visit, or when info about real referrer is missed because of any reason
  • Websites – referrals from other websites
  • Campaigns – referrals from other websites but with tagging parameters
  • Search engines – entries from Google, Bing, etc.

More about referrers on the Piwik PRO blog:

Also, learn about referrals from our help center: Website & social report


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…