Referrals in web analytics are sites that bring people to your site via a certain link. A referrer report gives you information on where your visitors come from and what your traffic sources are.
We can divide referrers into four groups:
- Direct entry – all visits created by direct visit, or when info about real referrer is missed because of any reason
- Websites – referrals from other websites
- Campaigns – referrals from other websites but with tagging parameters
- Search engines – entries from Google, Bing, etc.
More about referrers on the Piwik PRO blog:
- How to read and fully understand your referrer reports in Piwik PRO Analytics?
- 6 things you must know when reading referrer report data
Also, learn about referrals from our help center: Website & social report
