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Referral / referrer

Referrals in web analytics are sites that bring people to your site via a certain link. A referrer report gives you information on where your visitors come from and what your traffic sources are.

We can divide referrers into four groups:

  • Direct entry – all visits created by direct visit, or when info about real referrer is missed because of any reason
  • Websites – referrals from other websites
  • Campaigns – referrals from other websites but with tagging parameters
  • Search engines – entries from Google, Bing, etc.

More about referrers on the Piwik PRO blog:

Also, learn about referrals from our help center: Website & social report

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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