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Referral / referrer

Referrals in web analytics are sites that bring people to your site via a certain link. A referrer report gives you information on where your visitors come from and what your traffic sources are.

We can divide referrers into four groups:

  • Direct entry – all visits created by direct visit, or when info about real referrer is missed because of any reason
  • Websites – referrals from other websites
  • Campaigns – referrals from other websites but with tagging parameters
  • Search engines – entries from Google, Bing, etc.

More about referrers on the Piwik PRO blog:

Also, learn about referrals from our help center: Website & social report

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Other definitions

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