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Returning visitors metric shows the number of people who have visited and revisited a website. With that data, you can see how effective your marketing strategy is at retaining an audience. The returning visitor metric can also be used to see how your content marketing strategy impacts your audience’s behavior.
You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
