Revenue per visitor (RPV) is a metric that shows the amount of money generated each time a customer visits your website. It is calculated by dividing the total revenue earned during a given time by the number of visitors over the same period.
RPV helps you see what is working in your company, evaluate new visitor acquisition efforts, or determine how much you can spend on paid marketing activities. A decrease in RPV indicates issues in the conversion funnel, such as a broken shopping cart or poor performance on the website.
Revenue per visitor (RPV)
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Life after GA4: Why EU organizations are going local
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
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Telehealth analytics: Optimizing virtual care experiences in a HIPAA-compliant way
As patients increasingly turn to digital platforms for medical care, healthcare organizations must understand user behavior and tailor their responses to meet these expectations. Patients want flexible, digital-first options, while providers seek to optimize efficiency, reduce costs, and expand care to more people.
Other definitions
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