Revenue per visitor (RPV) is a metric that shows the amount of money generated each time a customer visits your website. It is calculated by dividing the total revenue earned during a given time by the number of visitors over the same period.
RPV helps you see what is working in your company, evaluate new visitor acquisition efforts, or determine how much you can spend on paid marketing activities. A decrease in RPV indicates issues in the conversion funnel, such as a broken shopping cart or poor performance on the website.
Revenue per visitor (RPV)
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As digital privacy regulations tighten and performance expectations rise, organizations are rethinking how and where their analytics data is hosted. Data centers play a central role in this shift, providing the infrastructure that powers secure, compliant and high-performance analytics solutions across the globe. Piwik PRO makes it easy to align your data strategy with local…
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