Revenue per visitor (RPV)

Revenue per visitor (RPV) is a metric that shows the amount of money generated each time a customer visits your website. It is calculated by dividing the total revenue earned during a given time by the number of visitors over the same period.

RPV helps you see what is working in your company, evaluate new visitor acquisition efforts, or determine how much you can spend on paid marketing activities. A decrease in RPV indicates issues in the conversion funnel, such as a broken shopping cart or poor performance on the website.


  • Data centers in the UAE: Powering the region’s digital transformation

    The United Arab Emirates (UAE) has become a key hub for data centers in the Middle East, driven by rapid digital transformation, progressive government initiatives, and rising demand for cloud computing and data sovereignty. As public and private organizations accelerate their digital strategies, reliable, secure, and scalable hosting solutions are essential to supporting innovation and…

  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…