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user experience

2 results for tag: user experience

First-Party Data Marketing: 3 Powerful Use Cases

First-Party Data Marketing: 3 Powerful Use Cases

Published: January 18, 2018 Updated: August 2, 2018 Author Category Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Published: October 4, 2017 Updated: November 27, 2017 Author Category Healthcare, Personalization

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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