user experience

First-Party Data Marketing: 3 Powerful Use Cases

Published: January 18, 2018 Updated: August 8, 2019 Author Karolina Lubowicka Category Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]