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Marketing qualified lead

A marketing qualified Lead includes relevant information about a potential customer:

  • Name
  • Company name
  • Contact details
  • Project details

All this information is collected by offering a Lead magnet . The marketing qualified lead, along with a description of the lead’s company project, is then passed on to the sales team.

At Clearcode and Piwik PRO we usually have three main sources of marketing qualified leads:

  • OTO (one time offer) forms in our marketing funnels
  • OTO (one time offer) send via e-mail in our Lead nurturing campaigns
  • Contact form on our main webstie (CC or Piwik.pro)
  • lead capture forms on our stand alone Landing page s – individual landing pages for each service and product we provide
  • first party data

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  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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