Back to all glossary articles

Marketing qualified lead

A marketing qualified Lead includes relevant information about a potential customer:

  • Name
  • Company name
  • Contact details
  • Project details

All this information is collected by offering a Lead magnet . The marketing qualified lead, along with a description of the lead’s company project, is then passed on to the sales team.

At Clearcode and Piwik PRO we usually have three main sources of marketing qualified leads:

  • OTO (one time offer) forms in our marketing funnels
  • OTO (one time offer) send via e-mail in our Lead nurturing campaigns
  • Contact form on our main webstie (CC or Piwik.pro)
  • lead capture forms on our stand alone Landing page s – individual landing pages for each service and product we provide

  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…

Other definitions

Recent posts from Piwik PRO blog