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Marketing qualified lead

A marketing qualified Lead includes relevant information about a potential customer:

  • Name
  • Company name
  • Contact details
  • Project details

All this information is collected by offering a Lead magnet . The marketing qualified lead, along with a description of the lead’s company project, is then passed on to the sales team.

At Clearcode and Piwik PRO we usually have three main sources of marketing qualified leads:

  • OTO (one time offer) forms in our marketing funnels
  • OTO (one time offer) send via e-mail in our Lead nurturing campaigns
  • Contact form on our main webstie (CC or Piwik.pro)
  • lead capture forms on our stand alone Landing page s – individual landing pages for each service and product we provide

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Other definitions

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