A session is a visit to your website or app from a single visitor. It consists of events like page views, downloads, outlinks, custom events, goal conversions, ecommerce conversions, and so on. A single user can open multiple sessions, which can occur on the same day or over several days, weeks, or months. Once one session ends, a new session can start.

There are a few scenarios that lead to the splitting of one session:

  • Time-based expiration, which happens after 30 minutes of inactivity.
  • Campaign change, which occurs when a user arrives through one campaign, leaves, and then returns through a different one.

You can read more about sessions in this article from our help center: What is a session and how is it counted?


  • Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]

    Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…