User experience (UX)

User experience (UX) is a person’s impression, emotions and experience when they interact with a product or service. UX plays a vital role in product, web, app and software design across different industries.

Organizations that want to improve user experience first need to understand user needs, what they value but also what users want to achieve with a product or service.

In digital marketing UX includes numerous strategies and tools that design user-oriented product or service. With the right experience marketers can increase the number of purchases, sign-ups, and subscriptions.

One of the ways to improve user experience in digital marketing is using customized content. Personalized content increases the likelihood of further Conversion s and can strengthen brand loyalty.

Read more about user experience on the Piwik PRO blog:


  • The combined benefits of using Piwik PRO and Cookie Information Consent Management Platform

    The combined benefits of using Piwik PRO and Cookie Information Consent Management Platform

    If you’re using Piwik PRO for privacy-friendly analytics, you’re already ahead in responsible data practices. But if you’re still relying on a basic consent manager, you could be missing opportunities to improve compliance, capture better data, and simplify your team’s workload. That’s where the combination of Piwik PRO and Cookie Information CMP comes in. This…

  • GDPR

    Global data centers: secure, GDPR-compliant analytics hosting with Piwik PRO

    As digital privacy regulations tighten and performance expectations rise, organizations are rethinking how and where their analytics data is hosted. Data centers play a central role in this shift, providing the infrastructure that powers secure, compliant and high-performance analytics solutions across the globe. Piwik PRO makes it easy to align your data strategy with local…