Back to all glossary articles

Retargeting / remarketing

Retargeting, also known as remarketing, displays personalized ads in online advertising campaigns. It engages users after they’ve bounced from your website and is based on their behavior, displayed during their visit.

By collecting data about the sites they’ve visited, actions they’ve performed and events they’ve triggered, you are able to create audiences/segments based on these and personalize the content.

The goal is to reach users, who haven’t performed desired actions and generate more Conversion s, thus improve the Conversion rate .

More about retargeting on the Piwik PRO blog:

  • Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take

    The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences.  As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection.  These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…

    Read more

  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

    Read more

Other definitions

Recent posts from Piwik PRO blog