Back to all glossary articles

Retargeting / remarketing

Retargeting, also known as remarketing, displays personalized ads in online advertising campaigns. It engages users after they’ve bounced from your website and is based on their behavior, displayed during their visit.

By collecting data about the sites they’ve visited, actions they’ve performed and events they’ve triggered, you are able to create audiences/segments based on these and personalize the content.

The goal is to reach users, who haven’t performed desired actions and generate more Conversion s, thus improve the Conversion rate .

More about retargeting on the Piwik PRO blog:

  • Piwik PRO Acquia award

    Piwik PRO recognized as the Emerging Partner of the Year by Acquia

    Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

Other definitions

Recent posts from Piwik PRO blog