Retargeting, also known as remarketing, displays personalized ads in online advertising campaigns. It engages users after they’ve bounced from your website and is based on their behavior, displayed during their visit.
By collecting data about the sites they’ve visited, actions they’ve performed and events they’ve triggered, you are able to create audiences/segments based on these and personalize the content.
The goal is to reach users, who haven’t performed desired actions and generate more Conversion s, thus improve the Conversion rate .
More about retargeting on the Piwik PRO blog:
Retargeting / remarketing
-
PHI and PII: How they impact HIPAA compliance and your marketing strategy
Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
-
How can healthcare organizations benefit from using a customer data platform (CDP)
Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…
Other definitions
Recent posts from Piwik PRO blog
- PHI and PII: How they impact HIPAA compliance and your marketing strategy
- How can healthcare organizations benefit from using a customer data platform (CDP)
- EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
- 25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
- Is Google Analytics HIPAA-compliant?
- Everything you need to know about the New York Health Information Privacy Act (NYHIPA)