8 results for tag: marketing

4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Published: May 29, 2018 Updated: June 18, 2019 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

Read more

First-Party Data Marketing: 3 Powerful Use Cases

Published: January 18, 2018 Updated: August 8, 2019 Author Category Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

Read more

How ePrivacy Impacts Marketing Automation, Re-marketing, Personalization and Web Analytics

Published: November 20, 2017 Updated: August 8, 2019 Author Category Data Privacy & Security, GDPR, News & Releases

ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes […]

Read more

Digital Marketing for Financial Services Summit

Published: September 14, 2017 Updated: August 23, 2018 Author Category News & Releases

Connect with Piwik PRO in London! This year’s European edition of the Digital Marketing for Financial Services Summit will take place in London, at the London Tower Hotel. On the 21st and the 22nd of September digital marketers and representatives of various financial organizations will attend the conference. What awaits you there: learn how to […]

Read more

How to Handle Marketing Data the Right Way in Banking Industry?

Published: June 21, 2017 Updated: August 2, 2018 Author Category Analytics, Banking & Finance, Data Privacy & Security

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

Read more

Why First-Party Data is the Most Valuable to Marketers

Published: November 28, 2016 Updated: May 29, 2019 Author , Category Data Management, Data Privacy & Security

Marketers these days have a lot of data to choose from: 1st-party data, 3rd-party data, online data, offline data, transactional data, operational data. It’s almost as bad as being at an all-you-can-eat buffet – where do you start? Every kind of data mentioned above has its uses, advantages and disadvantages, but one stands out for […]

Read more

3 Concrete Reasons to Use a Full Marketing Stack

Published: November 16, 2016 Updated: November 27, 2017 Author Category Use cases

Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even […]

Read more

When Can You Use PII for Online Advertising and Marketing?

Published: September 30, 2016 Updated: July 9, 2019 Author Category Data Management, Data Privacy & Security

The way companies conduct their advertising and marketing activities has changed a lot since the popularization of the Internet. Previously, companies would collect consumer information such as name, address, age, etc. The Internet created new pieces of user data and information and companies now collect items (in addition to basic user data) like cookies, device […]

Read more