Aggregated data refers to the data created through aggregation performed on raw data. Such aggregations can be done by web analytics tools or, in more complex approaches, using BI tools to pull data from a data warehouse or other sources. Aggregated data is most commonly available in the UI of analytics platforms as reports, making it more accessible.
Aggregated data is readily interpretable through data transformation and analysis, making it easier to identify patterns, trends, or relationships. Visualizing the data doesn’t require extensive technical resources and skills. On the other hand, it’s not as flexible as raw data, making it more difficult to perform advanced statistical analysis.
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