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Aggregated data

Aggregated data refers to the data created through aggregation performed on raw data. Such aggregations can be done by web analytics tools or, in more complex approaches, using BI tools to pull data from a data warehouse or other sources. Aggregated data is most commonly available in the UI of analytics platforms as reports, making it more accessible.

Aggregated data is readily interpretable through data transformation and analysis, making it easier to identify patterns, trends, or relationships. Visualizing the data doesn’t require extensive technical resources and skills. On the other hand, it’s not as flexible as raw data, making it more difficult to perform advanced statistical analysis.

Learn more:

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    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

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