Back to all glossary articles

Aggregated data

Aggregated data refers to the data created through aggregation performed on raw data. Such aggregations can be done by web analytics tools or, in more complex approaches, using BI tools to pull data from a data warehouse or other sources. Aggregated data is most commonly available in the UI of analytics platforms as reports, making it more accessible.

Aggregated data is readily interpretable through data transformation and analysis, making it easier to identify patterns, trends, or relationships. Visualizing the data doesn’t require extensive technical resources and skills. On the other hand, it’s not as flexible as raw data, making it more difficult to perform advanced statistical analysis.

Learn more:

  • EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance

    European digital marketers are facing unprecedented levels of disruption. Increasing regulatory scrutiny and growing doubts about the legality of EU-US data transfers demand an urgent reassessment of your tech stack. In the very near future, relying on US-based analytics and consent platforms will expose your organization to operational, legal, and financial risks that can no…

  • HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

    Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…

Other definitions

Recent posts from Piwik PRO blog