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Enhanced Tracking Protection

Enhanced Tracking Protection (ETP) is a feature in Firefox browsers that blocks user tracking mechanisms. It allows users to block cookies and storage access from third-party trackers. Mozzila rolled it out as part of Content Blocking, and it offers three-level settings for cookie handling:

  • Standard
  • Strict
  • Custom

This feature lets users decide what level of privacy they want to set up in their browsers. Mozzila is constantly working on the feature and adding new functionalities. ETP is active in all current installations of Firefox, but it’s set to “Standard” by default so that it won’t block query parameters. To enable strict ETP, click the shield icon in the Firefox address bar, then click Protection Settings. In the window that opens, users will now find Enhanced Tracking Protection. Just toggle it to “strict” and you’re off to the races.

Compared to its competitors, such as Google Chrome and Microsoft Edge, Mozilla Firefox claims to be “the most private and secure major browser available across Windows and Mac.”

You can read more about ani-tracking mechanisms in different browsers on the Piwik PRO blog:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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