Back to all glossary articles

Event analytics

Event analytics means collecting and analyzing data on users’ interactions with various elements of your website. This method provides valuable insights into user behavior by tracking the following pieces of data:

  • Total events and the average number of events per session.
  • Events categorized by type and individual event occurrences.
  • Ecommerce metrics, such as average order value and conversion rates.
  • Session details, including session duration and pages viewed per session.

By tracking these events, you can gain a deeper understanding of how visitors engage with your website, helping to optimize user experience and improve overall website performance.

Learn more about event analytics from this post: Event-based web analytics: Everything you need to know.

  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…

Other definitions

Recent posts from Piwik PRO blog