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Event analytics

Event analytics means collecting and analyzing data on users’ interactions with various elements of your website. This method provides valuable insights into user behavior by tracking the following pieces of data:

  • Total events and the average number of events per session.
  • Events categorized by type and individual event occurrences.
  • Ecommerce metrics, such as average order value and conversion rates.
  • Session details, including session duration and pages viewed per session.

By tracking these events, you can gain a deeper understanding of how visitors engage with your website, helping to optimize user experience and improve overall website performance.

Learn more about event analytics from this post: Event-based web analytics: Everything you need to know.

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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