Event tracking in analytics refers to the monitoring and recording of specific user interactions on your website. Each user action, known as an ‘event’ or ‘event hit,’ can include:

  • Button clicks
  • Link clicks
  • Form submissions
  • Video plays and watch times
  • File downloads
  • Page views

For example, if a user visits your website and downloads a file, clicks a button, and fills out a contact form, these are tracked as three separate events. Standard session-based analytics platforms typically don’t collect such data out-of-the-box. To gather detailed data on these specific user interactions, you need to configure event tracking.

Learn more about event tracking and event-based analytics from this blog post: Event-based web analytics: Everything you need to know.


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