Event tracking in analytics refers to the monitoring and recording of specific user interactions on your website. Each user action, known as an ‘event’ or ‘event hit,’ can include:
- Button clicks
- Link clicks
- Form submissions
- Video plays and watch times
- File downloads
- Page views
For example, if a user visits your website and downloads a file, clicks a button, and fills out a contact form, these are tracked as three separate events. Standard session-based analytics platforms typically don’t collect such data out-of-the-box. To gather detailed data on these specific user interactions, you need to configure event tracking.
Learn more about event tracking and event-based analytics from this blog post: Event-based web analytics: Everything you need to know.
