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Event tracking

Event tracking in analytics refers to the monitoring and recording of specific user interactions on your website. Each user action, known as an ‘event’ or ‘event hit,’ can include:

  • Button clicks
  • Link clicks
  • Form submissions
  • Video plays and watch times
  • File downloads
  • Page views

For example, if a user visits your website and downloads a file, clicks a button, and fills out a contact form, these are tracked as three separate events. Standard session-based analytics platforms typically don’t collect such data out-of-the-box. To gather detailed data on these specific user interactions, you need to configure event tracking.

Learn more about event tracking and event-based analytics from this blog post: Event-based web analytics: Everything you need to know.

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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