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Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis, it’s possible to discover a user’s intent and track the complete click paths. Such insights can help personalize content, improve user experience and measure the site’s performance.
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If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…
Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
