The ePrivacy Regulation is an upcoming EU regulation concerning data protection of electronic communications within the European Union.
Its full name is “Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications).”
The law would invalidate the Privacy and Electronic Communications Directive 2002 (ePrivacy Directive) and would constitute complementary legislation to the General Data Protection Regulation GDPR ). The exact scope of the ePrivacy still hasn’t been agreed on.
More about ePrivacy Regulation on Piwik PRO blog:
ePrivacy Regulation
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HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters
Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…
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