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The first page visited by the user in a particular session. The entry page is not necessarily your home page. This page is important because this is the first screen users see when entering your page, and further engagement heavily depends on it.
Entry page data can be especially helpful when analyzing and optimizing your Search engine optimization (SEO) results.
Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
