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The first page visited by the user in a particular session. The entry page is not necessarily your home page. This page is important because this is the first screen users see when entering your page, and further engagement heavily depends on it.
Entry page data can be especially helpful when analyzing and optimizing your Search engine optimization (SEO) results.
University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.
Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…
