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ePrivacy Regulation

The ePrivacy Regulation is an upcoming EU regulation concerning data protection of electronic communications within the European Union.

Its full name is “Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications).”

The law would invalidate the Privacy and Electronic Communications Directive 2002 (ePrivacy Directive) and would constitute complementary legislation to the General Data Protection Regulation GDPR ). The exact scope of the ePrivacy still hasn’t been agreed on.

More about ePrivacy Regulation on Piwik PRO blog:

  • What is protected health information (PHI)? A guide for healthcare marketers

    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.

    A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…

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