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ePrivacy Regulation

The ePrivacy Regulation is an upcoming EU regulation concerning data protection of electronic communications within the European Union.

Its full name is “Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications).”

The law would invalidate the Privacy and Electronic Communications Directive 2002 (ePrivacy Directive) and would constitute complementary legislation to the General Data Protection Regulation GDPR ). The exact scope of the ePrivacy still hasn’t been agreed on.

More about ePrivacy Regulation on Piwik PRO blog:

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.

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