Sales conversion rate is the percentage of visitors who make a purchase in your online store. It can identify the effectiveness of campaigns, tools, messaging strategies, channels, and more. This metric can be a key performance indicator (KPI) that many sales and marketing teams will use to identify the health of their strategy. The sales conversion rate is calculated by dividing the total number of sales by the total number of qualified leads multiplied by 100.
Sales conversion rate
-

How to recover lost conversions without adding compliance risk
Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.
-

HIPAA violations and fines: What healthcare organizations need to know
Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew. What this guide covers: HIPAA violation…
Other definitions
Recent posts from Piwik PRO blog
- How to recover lost conversions without adding compliance risk
- HIPAA violations and fines: What healthcare organizations need to know
- The EDPB’s new data anonymization guidelines: what they mean for your analytics data
- What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers
- We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
- HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away from a compliance crisis?
- Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]
- What is PII, non-PII, and personal data? [Updated]