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Sales conversion rate is the percentage of visitors who make a purchase in your online store. It can identify the effectiveness of campaigns, tools, messaging strategies, channels, and more. This metric can be a key performance indicator (KPI) that many sales and marketing teams will use to identify the health of their strategy. The sales conversion rate is calculated by dividing the total number of sales by the total number of qualified leads multiplied by 100.
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…
