Sensitive data is a special category of personal data under the GDPR.

The following types of information fall under this definition:

  • health data
  • racial or ethnic origin
  • religious beliefs
  • sexual orientation
  • trade-union memberships
  • political opinions
  • biometric data

As a Data controller , you must meet the following conditions in order to process sensitive data:

  • You must obtain user consent
  • The processing is necessary to protect the vital interests of the data subject when one is unable to give consent
  • The data subject has revealed the sensitive data publicly
  • It is necessary for claims or in a legal process
  • Processing the data for reasons of substantial public interest on the basis of EU or national law
  • You are processing the data for preventive or occupational medicine
  • The processing is required for public health reasons – preventing epidemics, etc.

For more details we recommend reading this article prepared by the European Commission.

What’s more, such data requires special protection from unauthorized access to ensure that the privacy and security of both individuals and companies is properly guarded. You can read about this here.


  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…