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The exit intent pop-up is a way of encouraging users not to leave a website. The pop-up may be displayed when, for example, the user moves their cursor near the exit button of the browser window.
Exit pop-ups are particularly useful when a user is about to cancel a desired Action such as completing a purchase or submitting a form.
Read more about exit intent pop-ups on Piwik PRO blog:
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
