Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.

It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.

To get more details, check out our blog post:


  • Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take

    The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences.  As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection.  These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…

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  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

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