Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.

It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.

To get more details, check out our blog post:


  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.