Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.
To meet these evolving needs, we’re excited to share some important updates about our platform. Over the next six months, we’ll be transitioning our free Core plan to the new Business plan. Our Enterprise plan will be divided into three tiers offering different levels of flexibility, scalability and support.
With these changes, we will help organizations of all sizes unlock better insights, get more business value from analytics and prioritize user trust.
Highlights:
- The free Core plan is going away. All Core accounts will be transitioned to the Business plan in December 2025.
- The Business plan is ideal for small to mid-sized organizations looking for a cost-effective platform with access to practical insights and privacy compliance.
- The Enterprise plan will be divided into three tiers, each corresponding to a different stage of organizational growth – from companies seeking deeper marketing insights to enterprise-grade organizations operating in highly regulated industries.
- Regardless of the plan you use, our platform provides access to integrated analytics and insights, as well as privacy compliance and data activation, enabling you to futureproof your data strategy and support your organization’s growth.
- Our new pricing will take effect on August 1, 2025.
Why these changes matter
As a result of these changes, all our customers will be able to maximize the benefits of a unified platform that combines analytics, tag management, consent management and data activation. By providing transparent pricing and a steady path to grow, companies can get started easily and scale confidently with a single data ecosystem rather than multiple standalone tools.
Here is how a single unified platform delivers more value:
- Eliminates data silos and ensures consistency
- Streamlines compliance and reduces legal risk
- Accelerates time-to-insight and action
- Reduces total cost of ownership and complexity
- Enables advanced use cases through shared context
Rather than a one-size-fits-all approach, we’ve created distinct pathways that align with different organizational maturity levels, security requirements, and growth journeys.
Whether you’re a growing business taking your first steps into advanced analytics or a large enterprise requiring extensive flexibility and control, our new pricing structure ensures you have access to the right combination of features, support, and scalability.
The Business plan: Perfect for growing organizations
Our new Business plan is best for smaller organizations that want to transition to privacy-compliant analytics and make more confident marketing decisions.
This plan gives you:
- Up to 2 million monthly actions
- 25 months of data retention
- EU-operated hosting in Sweden
- Full compliance with GDPR, CCPA, LGPD and more
- Complete analytics suite and basic data activation
- Ability to add more features, like integrations, support or implementation services
The Business plan will become available to everyone this summer, with a new entry-level plan starting from just €35 per month, making it the most powerful and cost-effective option on the market.
Check the price for your Business plan in our calculator.
The Enterprise plan: Scalability and flexibility for complex needs
We’ve expanded our Enterprise plan to better suit organizations with more sophisticated analytics, data activation, and privacy needs. Starting at €366 per month when billed annually, each tier builds upon the capabilities of the previous one.
Data Fundamentals
The first tier is designed for privacy-conscious, emerging organizations that are building their privacy-first data foundation. It’s ideal for businesses looking for an integrated platform that handles data collection, analysis, and activation while ensuring compliance.
Key features:
- 1M to 100M monthly actions
- 25+ months of data retention
- 1000 profiles per month for data activation
- 5 domains for consent management
- 75 custom reports and dashboards
- Choice of data centers (Germany, Netherlands, Sweden, US, Hong Kong)
Trusted Insights
The mid-tier is designed for organizations with more advanced data needs. It’s ideal for growth-oriented, privacy-focused organizations seeking advanced analytics, integration across channels, and data activation to broaden their reach and engagement.
Key features:
- 1M to 500M monthly actions
- 25+ months of data retention
- 4000 profiles per month for data activation
- 10 domains for consent management
- 150 custom reports and dashboards
- Extended data lookback period (12 hours)
- HIPAA compliance with BAA
- Account management and support
- Ability to review and negotiate contract terms
Secure Intelligence
The top tier is developed for organizations in highly regulated industries that require data governance and sovereignty. It’s ideal for enterprises that need the highest-grade security, unlimited reporting and activation capabilities, and maximum flexibility and customization.
Key features:
- Starting from 2M actions with no upper limit
- 37+ months of data retention
- Unlimited data activation profiles
- 15+ domains for consent management (customizable)
- Unlimited custom reports and dashboards
- 24-hour data lookback period
- HIPAA compliance with BAA
- Private cloud hosting options
- Account management & support and personalized product training
- Full contract negotiation capabilities
Next steps for Core users
If you’re currently using one of our Core plans, here is what you can expect:
- New and current free Core users: Your plan will stay active through December 2025. After that, you’ll be able to upgrade to the Business plan. You can expect additional benefits by switching plans early – we will provide more details about it soon.
- Users with a paid Core subscription: You’ll receive a personalized offer to seamlessly transition to the Business plan. Our team will work closely with existing customers to ensure a smooth transition that maintains or enhances your current capabilities.
To a smarter future powered by complete privacy-first data
We believe that data-driven growth and privacy compliance go hand in hand, so regardless of your chosen plan, you can count on powerful capabilities, reliable performance and strong privacy foundations as your business grows.
Ready to explore which plan fits your organization’s needs?
