Blog - Piwik PRO

March 11, 2019

The New Version Is Here! Meet Piwik PRO Analytics Suite 8.0.

The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our…
March 6, 2019

How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more…
February 27, 2019

Piwik PRO: A reasonable Webtrends alternative

You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection for the sensitive data they gather. And if your organization operates in one of them, then…
February 25, 2019

How to compare segments and data ranges in custom reports for better analytics insights

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for…
February 1, 2019

4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
January 24, 2019

4 steps to optimize visitor engagement with your website using the content efficiency report

How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand…
January 3, 2019

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not…
December 13, 2018

The ultimate guide to data anonymization in analytics [updated]

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for…
December 10, 2018

Guest Blogging for Piwik PRO

If you’re here, you’re most likely familiar with Piwik PRO and you appreciate the content that we produce. We’re glad you do. If you’re passionate about technology and writing, have extensive knowledge on web analytics and marketing technology, you’re a relentless researcher, love learning and communicating your expertise, we’d love to hear from you! Topics…
December 6, 2018

Piwik PRO & ClickHouse: how we used it to make our reports faster and more efficient

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In…