Segmentation is a method of dividing your analytics data into more manageable chunks according to your criteria. You can create a segment, a data subset, of visitors who share certain traits or behaviors. That gives you a broader perspective on your audience and the way they move through different stages of their Customer journey .

You can group visitors based on, for example:

  • Localization (country, city etc)
  • Technology (device, browser etc)
  • Website/app activity, such as:
    • Specific pages visited
    • Specific forms filled out
  • Referral / referrer Referral (user comes via search engine, website etc)

That allows you to generate reports for selected visitors according to the chosen criteria.

More about segmentation and segments on the Piwik PRO blog:

More about segments on our help center: Group visitors into segments


  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…

  • Piwik PRO expands global hosting options with new data center in the UAE

    Piwik PRO remains committed to delivering flexible, secure, and regionally focused hosting solutions for businesses around the world. We’re pleased to announce the launch of our new data center in the UAE North, hosted on Microsoft Azure. This latest addition complements our existing location in Hong Kong, expanding our global hosting footprint and offering organizations…