Blog - Piwik PRO

October 25, 2024

The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics

On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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October 15, 2024

Cross-platform analytics: Deep dive into benefits for various businesses

Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the website…
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October 2, 2024

25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven

As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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September 23, 2024

Piwik PRO is officially HIPAA certified!

At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…
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August 9, 2024

How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics

Duga Digital’s success story appears as part of our Partner Spotlight series. Oxford Online Pharmacy (OOP) is a family business going back three generations to 1925. Employing experienced pharmacists and healthcare professionals, OOP is committed to translating the values and heritage of the Oxfordshire-based bricks and mortar chemists, online.
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August 6, 2024

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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August 2, 2024

We’re officially ISO 27001-certified!

At Piwik PRO, security and data protection are at the core of everything we do. Our commitment goes beyond just developing privacy-friendly analytics. It extends to achieving external certifications that validate our approach. One such recognition is the ISO 27001 certification, a testament to our rigorous standards and dedication to safeguarding data. For those who…
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July 29, 2024

Introducing real-time dashboards in Piwik PRO

We are happy to announce the release of real-time dashboards, a new functionality that is now an integral part of Piwik PRO Analytics Suite. The feature, currently in beta version, is available to all Piwik PRO Core and Enterprise users. Our customers can use real-time dashboards to gain immediate insight into customer behavior and make…
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July 25, 2024

Real-time content analysis for publishers

Collecting and processing data in real-time is more than a reporting method: it’s a game changer for publishers and media companies. It’s essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we’ll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of…
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July 23, 2024

Anonymous tracking: How to do useful analytics without personal data

Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…
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