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Data democratization

The basis of data democratization lies in making data accessible to all employees within an organization, regardless of their technical expertise. It aims to empower non-technical users by providing intuitive tools and resources that help gather, analyze, and interpret data with ease. By breaking down silos and fostering collaboration, organizations can enhance the quality of decision-making processes. Effective data democratization leads to improved business outcomes as employees across various departments can leverage insights derived from data analytics. 

For more insights on data in digital analytics, check our series:

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    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

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