The comparison of 9 HIPAA-compliant web analytics platforms

Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater. 

Choosing a platform that doesn’t match your needs or available resources can put sensitive patient information at risk, leading to costly compliance violations and loss of patient trust. As a healthcare organization, you must consider privacy and security-related aspects, such as security protocols, certifications, data protection and anonymization features, hosting options, and regulatory compliance. At the same time, your selected platform should meet your expectations in terms of usability, product capabilities, data integration options, analytics, and reporting features, and others. 

In this comparison, we will analyze the leading HIPAA-compliant web analytics platforms, including Piwik PRO, Freshpaint, Matomo, Mixpanel, Amplitude, Heap, Tealium, Adobe Customer Journey Analytics and Piano Analytics. We will cover essential criteria such as data security, encryption standards, business associate agreements (BAAs), integration capabilities, hosting options, data anonymization features, reporting and analytics features, customer support options, and much more. 

By understanding how these platforms stack up, you’ll be better equipped to select a solution that not only meets your compliance requirements but also allows your organization to turn healthcare data into actionable insights.

How to find the right HIPAA-compliant web analytics platform for your healthcare organization

For each platform, we outline and compare features from the following categories:

General overview

The first section includes an overview of each platform’s HIPAA compliance status, privacy and security measures, available plans, pricing, and product capabilities. This helps you quickly understand the overall suitability of the solution for your needs.

Data privacy and security

Data privacy and security features directly impact how protected health information (PHI) is handled. Key elements such as data control, the availability of business associate agreements (BAAs), regulatory compliance adherence, access controls, audit logs, server-side tagging, encryption, anonymization, hosting environment, backups, security certifications, and integration with consent management systems collectively ensure that patient data is protected against unauthorized access and breaches.

Data collection flexibility

Data collection flexibility determines how different platforms accommodate the diverse technical environments and tracking requirements of healthcare organizations. The availability of JavaScript tags and software development kits (SDKs), support for custom variables and dimensions, data freshness and retention policies, and the number of properties or custom domains that can be tracked show how well the platform can capture relevant user interactions without compromising compliance.

Data processing and connectivity

Data processing and connectivity features such as raw data access, reporting APIs, data sampling methods, and integrations with business intelligence (BI) and data visualization tools enable healthcare organizations to analyze data effectively and integrate analytics insights into broader decision-making workflows. The availability of direct integrations with a customer data platform (CDP) and tag manager further enhances the ability to comprehensively manage and activate patient data.

Reporting features

Reporting features determine how well healthcare teams can derive insights from the collected data. In this section, we outline features like access to detailed reports and metrics, customizable dashboards, event and goal tracking, funnel and product analytics, user flow visualization, session logs, real-time data, calculated metrics, automatic insights, and user-level reporting.

Support and customer care

Support and customer care options play a vital role in successful platform adoption and ongoing compliance. Basic support, such as help centers, community forums, and email assistance, provides foundational help, while more extensive services, like dedicated support specialists, personalized implementation, and onboarding, ensure that organizations can tailor the platform to their specific HIPAA requirements and operational needs.

Overview of web analytics vendors offering HIPAA compliance

Our comparison includes the following vendors:

Tealium

Tealium is an enterprise customer data platform and tag management leader, specializing in secure, compliant, and real-time customer data management across large organizations. With certifications such as HIPAA, ISO 27001, and SOC 2, plus private cloud hosting options, Tealium is tailored for large organizations with complex data governance and compliance requirements. It is the best fit for enterprises needing granular control over customer data and seamless integration across multiple channels.

Adobe Customer Journey Analytics (CJA) 

Adobe CJA is an enterprise analytics solution designed to unify and analyze customer journeys across multiple channels in real time. Integrated deeply within the Adobe Experience Cloud, CJA provides advanced segmentation, visualization, and reporting capabilities while maintaining strong privacy and compliance controls, including HIPAA readiness. It is particularly well-suited for large enterprises that require comprehensive cross-channel insights and already leverage Adobe’s ecosystem for marketing and customer experience management.

Piano Analytics

Piano Analytics (formerly AT Internet) is a European-focused analytics platform that emphasizes privacy, compliance, and actionable digital insights. It supports GDPR compliance and flexible data hosting options, providing detailed web and product analytics along with segmentation and reporting features. Piano Analytics is ideal for organizations in Europe or those with stringent privacy requirements seeking a robust analytics solution tailored to digital content and marketing performance.

Mixpanel

Mixpanel is an advanced product analytics tool offering interactive dashboards and experimentation tools that empower product managers and marketers to optimize user engagement and feature adoption. It provides real-time event tracking, cohort analysis, and user segmentation, helping product and marketing teams optimize patient engagement and retention while maintaining compliance. Mixpanel is a good fit for healthcare SaaS and digital health companies that need actionable behavioral analytics combined with HIPAA safeguards.

Matomo

Matomo is an open-source web analytics platform. It was founded in 2007 and was known as Piwik until 2018, when it rebranded. Matomo enables organizations to control their analytics data while complying with GDPR and other privacy regulations. Its customizable dashboards, heatmaps, and session recordings provide rich insights into user behavior. Because there is no option to sign a BAA, HIPAA-covered organizations need to self-host their analytics if they choose Matomo. The platform is suitable for companies seeking an open-source alternative to mainstream analytics tools.

Amplitude

Amplitude provides advanced behavioral analytics designed for growth-driven digital businesses. It enables healthcare organizations to analyze patient journeys, retention, and product usage with advanced segmentation and predictive analytics. Amplitude’s strong privacy controls, data governance and integration options make it suitable for large healthcare enterprises and digital health teams focused on growth and compliance. 

Heap

Heap is a digital insights platform that gives teams a complete understanding of customers’ digital journeys to improve conversion, retention, and customer satisfaction. It automatically captures all user interactions and supports HIPAA compliance through BAAs, data encryption, and privacy controls. Its retroactive analytics and journey analysis capabilities allow healthcare teams to gain insights without manual event tagging, reducing implementation complexity. Heap is ideal for healthcare organizations seeking fast deployment and comprehensive analytics while ensuring PHI security.

Freshpaint

Freshpaint is a healthcare-focused platform built with privacy and HIPAA compliance in mind. It can be used to collect website and app data while preventing the sharing of protected health information (PHI) with non-compliant tools, such as analytics or ad platforms. Using cryptographic hashing and anonymous user IDs, Freshpaint enables organizations to analyze complete visitor journeys without exposing individual identities. At the same time, because it serves as an intermediary to prevent PHI from being sent to non-compliant tools, it requires significant technical skills and resources to set up and maintain.

Piwik PRO

Piwik PRO Analytics Suite is a digital analytics and data activation platform that helps businesses collect, analyze, and put user data into action. The platform includes integrated analytics, tag manager, consent management, and customer data platform capabilities, allowing healthcare providers to safely connect first-party data from various touchpoints. It offers compliant data encryption, secure hosting with Microsoft Azure, customizable BAAs, advanced anonymization options, and more. Recently certified as HIPAA-compliant through its SOC-2 Type II audit, Piwik PRO is ideal for healthcare institutions seeking actionable marketing insights without compromising HIPAA compliance.