Author
Maciej Zawadziński
Advisory Board Member at Piwik PRO
A serial entrepreneur and angel investor with a background in AdTech, MarTech and online privacy. Over the last 15 years, Maciej has built and scaled several enterprise SaaS and services companies, including Piwik PRO. As the CEO of Piwik PRO, he grew the company from €0 to €10M ARR. He is currently focused on Next New Ventures, an operator-backed fund that invests in entrepreneurs and brings deep expertise in scaling global B2B SaaS products and IT services companies.
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October 3, 2016
The 3 Smart Ways to Use a DMP
Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that […]
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August 29, 2016
How do you build a Single Customer View platform?
Got too much data? Don’t know how to use it? You need a Single Customer View platform. Sound familiar? Probably – since the idea of having SCV capabilities is all the rage these days. But is it just a buzzword, and if not, how exactly does it work? In other words, how do you go […]
Read moreJuly 6, 2016
Three Ways to Supercharge Sales With First-Party Data Onboarding
Going back just a few years, the hype over third-party data was in full swing. Back then, it was seen as a way to reach more potential customers with the hope of increasing sales. While third-party data still holds its worth, nowadays there is bigger focus on utilizing first-party data. The reason for this is […]
Read moreApril 4, 2016
What are the benefits of using a Tag Manager?
It’s hard to keep everyone happy all the time, but a tag manager will go a long way towards accomplishing this, and there are a lot of digital enterprises that can benefit from it. Why? To grasp the tangible benefits that a tag manger provides to marketers, we must first understand what a tag manager […]
Read moreDecember 22, 2014
Decentralisation: the key to our online safety
Today, a staggering amount of our data flows through just a small number of corporations, like Google, Facebook, and Yahoo. With the NSA and other surveillance agencies using a variety of arrangements with these companies as a means to trawl our personal and private data, our privacy and the security of businesses is at risk. […]
Read moreDecember 12, 2014
5 other startups leading the privacy backlash
Business and public sentiment towards Facebook and Google’s use of private, sensitive data is growing increasingly negative as they develop more products to harness and sell personal information for a profit. Through Piwik PRO, the business arm of Piwik.org, we help customers protect their data. While Google Analytics is a popular, convenient tool for many […]
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